Promotional video of Scotch whiskey "Spey" for the Chinese market. The face of this project is the former forward of the England national football team, currently the owner of one of the most famous stables, Michael Owen.

Our task was to create a true-British video for the Asian market. Experts from Mishka Films conducted an in-depth analysis and considered consumer preferences and public opinion to understand the core expectations of the target market. An up-and-coming Art Director was brought on board to recreate that quintessentially English atmosphere that the Chinese admire. The video reflects British charm, adherence to tradition and refined taste which are all highly marketable in Asia. As such, this attention to detail and market awareness resulted in a very successful advertising campaign in China for Spey.