The promotional video which we produced for a company who provides genealogical services.

We aimed to show the process behind genealogical research for people who did not have any experience in this field before. So, the story had to be told simplistically. We decided not to go for a corporate video style but a more cinematic style. We tried our best to create an investigation atmosphere in this project.

You cannot identify the main character. It was made on purpose as he represents not the person but the company. At the end of the video, you can see people faces who are the company. We used this trick to show the integrity and transparency of the company which overall gives a positive image to the company.